Brand for branding project

Finally thought of a brand name and logo for my branding project!! Better late than never I guess! here it is, along with swing tag and carrier bag design:



I went with the name PUMO which is a mix of Puma and Rio! The flags spell out Pumo through the international code flags that are used in sailing.

Rio Project Moodboard

This is my moodboard for the Rio Olympics branding Project we i am currently doing at uni. I Have obviously chosen sailing as the sport to design for! I am looking at designing wetsuits, bouyancy aids, rash vests and boots. I am wanting to jazz up current stuff that is out there on the market but don't want to go too crazy because no sailor would actually wear it otherwise! I have chosen Puma as the company to design for as they already have an interest in sailing but they so far only do Yachting clothes. Check out their amazing Yacht!!

Website

Finally got a website up and running, check it out at:

http://www.wix.com/BettyBlackwell/Betty-Blackwell

Even though I didn't have a lot to show from my Uni work (due to having not had things photographed or photographers just never giving me the pictures) I have put on some of my own fashion photography from my old Uni course and stuff I made and photographed at college, its all relative!!

Old work I've found

Just clearing out my external hard drive when i found these pictures from when i was on my old degree of fashion photography!! The project was to create a look book for a company, i chose D&G, and went with a strange theme of 1920's punk! My friend Michaela Fuller did all the hair and make up, I made the back drop from lovely wallpaper and some acrylic paint, sourced all the clothes, took all the photo's and turned it all into a look book on InDesign. I kinda miss doing this, it was always so fun!!

Snowboard Jacket photoshoot

Yay, i got the photo's of my snowboard jacket from the photo shoot last week!

This is a jacket i made for my snow and rock project last term, its based on Jack Wills Seasonaries tour, and people who go to places like Val d'sere for a the massive parties on the slopes rather than the actual snowboarding/skiing.






Photography by: Katrina Aleksa
Model: Chloe Davies
Jacket made by me!!

UCF Fashion Show

Only 2 weeks to go!! 1st June is the UCF 1st Graduate fashion show!! even though im only second year and this isnt my show, im still excited about it because i have 2 garments ive made going in the show and ive been helping 3rd years with their work and the vibe coming off them is getting me excited!! Im also slightly sad about it because then it means the 3rd years are leaving and im really gonna miss them; ive become really good friends with several of them!!! I hate change!! I just hope the show is a massive success and that we can do an even better one next year for our graduation collections!!