Brand for branding project

Finally thought of a brand name and logo for my branding project!! Better late than never I guess! here it is, along with swing tag and carrier bag design:



I went with the name PUMO which is a mix of Puma and Rio! The flags spell out Pumo through the international code flags that are used in sailing.

Rio Project Moodboard

This is my moodboard for the Rio Olympics branding Project we i am currently doing at uni. I Have obviously chosen sailing as the sport to design for! I am looking at designing wetsuits, bouyancy aids, rash vests and boots. I am wanting to jazz up current stuff that is out there on the market but don't want to go too crazy because no sailor would actually wear it otherwise! I have chosen Puma as the company to design for as they already have an interest in sailing but they so far only do Yachting clothes. Check out their amazing Yacht!!